Copywriter
Brand Storyteller
Transmedia Thinker
Experiences Generator

+41 798974707
jserra7@gmail.com

Everywhere 2015
Freelance copywriter
Wunderman - Working on Brand Communication for NIVEA and Hansaplast.
Label Brand Studio - Developing kick-ass concepts for CTT events.
InovFlow - Creating Brand Identity and speech.
Cuidar - Exploring concepts for Brand Visual Key and Logo.


Label Brand Studio 2015
Copywriter
Tried to change the world as a design and events copywriter for Accenture, Bertrand, Cabovisão, Cosec, CTT, FOX, Futurália, Imprensa Nacional-Casa da Moeda, Loacker, Microsoft, Óptica Havaneza, Pepsico and Saphety.
Fell in love with the accounts managers, beautiful people these ones.


Strat 2014 - 2015
Community Manager - Shortlisted proposal for Galp Advertisement contest, with Brand Storytelling “The Orange Secret”.
From zero to hero managing the Old Spice, SICAL and Robbialac voices in their digital communities. Community management, copywriting and communication strategy. Cheering up the team in the spare time.


Young&Rubicam Portugal 2013 - 2014
Copywriter
Gave my life to being a karate kid copywriter for AMI, BMW, BMW Sailing Academy, Casa dos Rapazes, Compal, Galp, Intermarché, Lisbon Coast Golf Club, Limiano, Liga Portuguesa Contra o Cancro, Moda Lisboa, Museu Benfica, Opel, Sonae Sierra, Terra Nostra and Tivoli.
Loved every morning, loved every (far far far too late) night.


Wunderman 2012 - 2013
Web Executive - Efficiency Gran Prix 2013 for Ford “Fiesta 24h Project”.
Worked as an analytical, executive and strategic planner for Ford, Intermarché, Microsoft, Nivea, Nokia and Tabaqueira. Major involvement in digital campaigns and brand activation - won Efficiency Gran Prix in 2013 for Ford “Fiesta 24h Project”.


Musical Theater “Wojtyla, Um Musical Sobre João Paulo II” 2013
Assistant Producer
Produced and managed all shows of this wonderful Musical. Sold out in Oporto (Coliseum), Braga (Auditorium Vita) and Lisbon (Tivoli BBVA Theater). Profits reverted to the ATT Association (treatment of drug addiction).


Know-How 2011 - 2012
English teacher for first graders
Life experience above any professional ambition. The most interesting part was adapting and promoting (boring) educational contents to a really young audience.